OBVIOUSLY is offering PrimeMan premium range products featuring the highest quality fabric and waistbands which we can source. The custom designed fabric (Micro-Modal) is of a higher gauge (finer) weave than our EveryMan fabric giving a lighter, softer feel on the skin. This is coupled with a silky smooth waistband to give the most comfortable fit.

Years ago, frustrated with a seemingly endless choice of more of the same styles of underwear, Obviously Apparel set out to disrupt the underwear market with our signature anatomical pouch. Along the way we developed underwear made from nothing but the finest natural fabrics to become a world renowned premium men's underwear brand.

Today we work on our seams to minimize discomfort while wearing the garment while maintaining a refined and luxury design.

Visit our store to order online. We offer many payment options, including direct credit card payments via Stripe payment processor, credit card payments via PayPal, payment directly from PayPal, ApplePay and GooglePay. We do not accept cheques, money orders and bank transfers. If you require payments via these methods please do so via PayPal.


Shipping Costs: FREE for orders over $80 US Dollars (USD); the shipping cost will be calculated during checkout as it is determined based on the weight of your order.
Order Fulfillment: 24 hours - Monday to Friday (Please note this can be extended during Sale periods or other high volume periods)
Visit our shop: obviouslyapparel.com

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